The stage was decorated with musicians on +92Disrupt to talk about all the music in Pakistan، Because Spotify brought the country’s best modern music scene under one roof.
Digital Music Service Legendary Pop Artist and Strings Veteran Faisal Capadia, Versatile Singer Natasha Beg، A panel discussion on global radar ‘ with hip hop artist Taha Ji ’ Hosted by Pakistan Tunes, and animated Maria Unira.
Spotify Artist and Label Partnerships Manager for Pakistan, Sri Lanka, And Bangladesh Khan FM took Karachi’s audience to the Pakistani tech event on a fascinating study of the effects and identities of Pakistani music on the international stage, While the talent-filled panel later shared valuable insights into the country’s rich musical heritage and its global resonance.
Addressing a full hall، Khan said Spotify started in Pakistan about 2.5 years ago and has since introduced several music projects, Singers, songwriters, emphasizing the equivalent of highly acclaimed Spotify, which represents women’s empowerment in music، And supports female creators across Pakistan, including producers, two of whom are panelist bags and Unira، Which helps their music reach global fame and millions of streams.
Khan also talked about the platform’s Radar Pakistan program to help emerging artists. Musicians including Hassan Rahim, Taha Ji, Manu as well as Hassan and Roshan were featured throughout the quarter throughout this year.
“ The future looks bright and even more spectacular as programs like RADAR Pakistan not only bring artists but also wider creative communities such as filmmakers, photographers، Incorporates event organizers and much more, ” Khan said during his initial ecology before the discussion.
The discussion began with musicians who reflected their musical journey and talked about how they brought music to culture and boundaries Exceeding the boundaries has seen a transition into a technical realm with the musician.
Natasha said she was delighted to see herself featured in New York City’s Times Square as part of a platform-equivalent program. The Pakistani musician said that what made her happy was knowing that she was the first female singer of the remote Hunza Valley in the north of the country. She was also happy to have new, relatively lesser-known artists facing popularity and a platform in the technologically advanced world.
Taha said the last two years have been revolutionary for musicians in Pakistan, especially due to its hip hop tracks. “ It’s been amazing, ” he said.
Capadia recalled the time when singers in the early 90’s relied on PTV to like and sing their music to everyone. Later, he said، A private TV network came up running a standstone music channel that allowed artists to share their work for a large television audience Provided the opportunity. He shared that India is also considered a platform towards which musicians look to market their music، Then came YouTube and now there are finally music streaming platforms.
“Abody in World Now anyone can hear new music, ” Kapadia said.